 | TAKING POSITIVE ACTION | | | | | One step at a time ... | Posted by Keith Haynes on 22/02/2012 @ 07:30 |
I was carrying out a review meeting with a new business owner who was on a two months trial of Nigel Botterill's Entrepreneur's Circle recently and the enthusiasm to succeed was electrifying. Unfortunately the new business owner was not focussing on the really important challenges ...
 always keep it simple and smart
It's often the same when you're setting up a new business because you want to get everything in place and perfect: websites, brochures, business cards, selling products on-line; it all had to be done immediately! There was a danger they were going round and round in circles.
My first piece of advice was to remember the old KISS principle: Keep It Simple and Smart! By focusing on the services provided, avatars (ideal customer profiles) and their location, they could begin to earn from taking action and then pay to outsource the other important tasks to professionals. This makes good economic sense by delegating work that either costs far less that the business owner's rate or use 'specialists' as they take a far shorter time than an 'amateur'.
The next important step was to take massive action. So with a little bit of coaching they identified the action that was essential to move the business forward immediately - to use up the existing marketing material in the location that best fitted their main avatar group. Then we set down deadlines for each action to take place and began to see a return on this action almost immediately. Now income was beginning to flow through the business, allowing the funding for updating the website, brochures and business cards.
With ongoing coaching we kept it simple and SMART by setting Specific, Measurable, Achievable, Realistic and Timed goals, objectives and outcomes. Work on the website has been contracted out, the new brochures and business cards are being printed and the on-line product sales will be schedule next month.
So the moral of this week's blog is Keep It Simple and Smart. If you want help with your business development then come along to the Entrepreneur's Circle 'Flying Start' event where you will get:
an introduction to Nigel Botterill's Entrepreneur's Circle the 7 Musts of Effective Marketing WOWing your customers Getting Tons More Stuff Done
Presented by three EC Business Growth Advisors - Stephanie Smith (Buckingham, Bicester & Banbury), Keith Haynes (Bedford & Milton Keynes) and Robin Sharpe (Northamptonshire), Wednesday 29th February at the Best Western - Buckingham Hotel from 09:00 - 11:30 and only £14.95 (inclusive of VAT)
Call me on +44 (0) 1234 731488 you'd like to find out more.
Until next time ... KEITH HAYNES
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 | Keith Haynes is an experienced training and development consultant having worked in the UK, SE Asia, Australia and the USA with over 37 years of experience. Previously a lecturer of engineering craft and technician, supervisory and management programmes. Currently facilitating management and leadership and bespoke client focused programmes. NLP Trainer, Master Practitioner and Performance Coach. Experienced manager of performance focused teams. Peak performance coach to private, corporate and sports people.
The Business Growth Advisor for Nigel Botterills Entrepreneurs Circle for Milton Keynes and Bedford.
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